Old Dog New Recruiting Tricks
For many years now I have looked at the process of recruiting and the challenges that are faced on the ground by the consultants doing the job.
Quite often senior management that have long since moved on from the sharp end give unrealistic and dated advice on how best to grow a consultants plan or micro business as I like to think of it, or indeed how best to reinforce the habits and rituals of the consultants that foster recruiting success.
The recruiting landscape in 2010 is very different from just a few years ago, with the meteoric rise of the internet and the social networks such as LinkedIn, Facebook, Twitter with their incredible candidate reach, and also the technologies that really underpin the recruitment process, every Recruitment Consultant, Manager, Director, Owner needs to get up to speed fast and get informed.
Speaking from experience I know many senior people in the industry that are responsible for change strategy and they are totally naive regarding advancements in the industry, so what chance have these agencies got if the essential information and knowledge is not there to be passed around and shared with the consultants on the ground? Slim to say the least
The way I see it agencies can either educate themselves as there is a wealth of information to be found or they can employ someone to do it for them, this option is really only okay for the bigger players, or they can engage the services of a online media consultant to put their company on the right path.
I find it amazing that some recruiters still don’t even have a website and if they do, they do nothing with it, to expect to turn on a site and be found amongst the billions of online sites is plain crazy, any site should be regularly updated with relevant content and Search Engine Optimised ideally by a proven company that can advise as to the best strategy for your business.
One of the secrets is to be consistent with all your efforts across all mediums and make sure everything compliments your brand.
The worst thing any recruitment agency should do is ignore the shift and carry on regardless as this would be a sure way to lose market share as their competitors apply new and old strategies to the company’s marketing mix!!
Online marketing and promotion are not an overnight remedy but applied well and consistently can help to improve your brand awareness to clients and candidates.
